According to executives from PwC in the Middle East, the UAE is spearheading enthusiasm for generative AI among the Gulf Cooperation Council countries. The UAE government actively supports the development of generative AI, attracting global attention and emphasizing its potential to enhance work efficiency and transformation. The business sector is also following the government's lead, adopting strategies of learning, testing, and creation to fully leverage the potential of generative AI. The UAE has launched key generative AI models, signaling its intention to become a global leader in this field.